HURM

Hurm creates nature-inspired perfumes crafted from raw materials, completely devoid of synthetic additives. Their flagship product, Hurm, is both organic and vegan, formulated without any chemicals and never tested on animals. The brand was born out of the founder’s deep admiration for nature, inspiring a commitment to crafting pure, high-quality, and distinctive fragrances. Each perfume is named after and inspired by elements of Estonian nature, ensuring a unique olfactory experience for every wearer. Embracing inclusivity, Hurm is designed for all nature enthusiasts, promoting authenticity and freedom. Committed to environmental stewardship, the brand donates 1% of profits to nature conservancy organizations biannually and implements a refillable bottle system to minimize waste. Hurm epitomizes the essence of natural charisma, epitomized by its reliance on natural ingredients and dedication to sustainability.