New brand NOEL, What can we expect from them?

NOEL is a new, durable, no-nonsense urban bag brand from the creators of the legendary Estonian professional-level hiking and mountaineering bags, Matrix Pro. In the category of hiking bags, Matrix Pro is recognized as the absolute world-class standard, even used by Estonia’s top mountaineers like Alar Sikk (Mount Everest, among others) and Andras Kaasik (K2, Mount Everest, and more). Like all Matrix Pro bags, all NOEL bags are handcrafted in the same studio in Tartu, Estonia by professionals who have experience of decades. All Noel bags come with a 2-year warranty.

Multifunctional 3in1 Bag Triple – Black

Introducing the Triple, a game-changer from NOEL, the renowned Estonian bag brand. This multifunctional marvel is not your average accessory; it’s a statement piece designed to adapt seamlessly to your dynamic lifestyle.

Crafted with precision and passion, the Triple embodies versatility like no other, morphing effortlessly from a backpack to a shoulder bag, or even a handbag, thanks to its innovative design. Boasting a durable

Cordura construction, this bag is built to withstand the rigors of everyday life while keeping your belongings safe and secure. Inside, find a sanctuary of organization, with padded compartments tailored to fit your laptop, tablet, and essentials with ease. But it’s not just about function; it’s about quality too.

Handcrafted in Tartu, Estonia, by the same visionary team behind the acclaimed Matrix Pro hiking backpacks, the Triple promises unparalleled craftsmanship and reliability. Whether you’re navigating the urban jungle or embarking on a spontaneous adventure, the Triple has your back – quite literally. Join Joseph and countless others in embracing the versatility and quality that define the NOEL experience.

Cafe Backpack – Black

Cafe, a robust backpack born from the rich heritage of Matrix Pro’s acclaimed hiking gear. Crafted with the same dedication to quality and durability, this backpack is a testament to Estonian craftsmanship at its finest.

Constructed from rugged Cordura material and fortified with waterproofing, the Cafe is ready to weather any storm, whether you’re trekking through the wilderness or navigating the concrete jungle.

With a generous capacity of 18 liters, it offers ample space for all your essentials, while cleverly designed pockets keep everything organized and within reach. Slip your laptop into the padded pocket, stash your water bottle in the convenient internal compartment, and hit the road with confidence.

Handcrafted in Tartu, Estonia, each Cafe backpack bears the mark of true artisanal expertise, ensuring reliability and longevity for years to come. Embrace the spirit of adventure with the Cafe, your trusted companion for wherever life takes you.

Cliff 25L – Black

Cliff, the urban explorer’s best friend from NOEL, the brainchild of the ingenious Matrix Pro team.

Inspired by the rugged legacy of Matrix Pro’s hiking gear, Cliff brings a touch of adventure to city streets while maintaining its functionality for shorter hikes or impromptu trips. Boasting a spacious 25-liter capacity, this backpack is as versatile as it is stylish.

Inside, a padded laptop pocket ensures your tech stays safe, while multiple smaller pockets keep your essentials organized and accessible. Outside, a large front pocket offers even more storage, including zippered compartments for added security. Crafted from durable Cordura material and fortified with waterproofing, Cliff is built to withstand whatever the urban jungle throws its way, ensuring it serves you faithfully whether you’re heading to the office, the gym, or beyond.

Handmade with care in Tartu, Estonia, each Cliff backpack embodies the fusion of rugged durability and sleek urban design that defines the NOEL brand. Join the ranks of urban adventurers and experience the unparalleled quality and style of Cliff.

We’re thrilled to welcome NOEL to our store, bringing the innovative designs of the Matrix Pro team straight to your urban adventures. With products like the versatile Cliff backpack and others, NOEL exemplifies quality craftsmanship and functionality.

Whether you’re navigating city streets or exploring the great outdoors, NOEL’s commitment to durability and style ensures that you’re always prepared for whatever the day brings. Happy to have NOEL on board, we’re excited to offer their exceptional products to our customers, elevating every journey with their rugged sophistication.