Independent European design brands are at the heart of the new Roxder. We have rebuilt the website with a clearer direction and are preparing to introduce more than 3,000 products across fashion, accessories, natural skincare, home décor, children’s collections and everyday lifestyle essentials over the coming months.

This is more than a website update. It is a new chapter for Roxder and a renewed commitment to helping distinctive European designers and makers reach a wider audience.

A New Home for Independent European Design Brands

Europe is home to thousands of independent brands creating thoughtful products with stories behind them. Many work in small studios, use local materials or produce in limited quantities. Others combine traditional craftsmanship with modern technology, responsible production and contemporary design.

Yet these brands are often difficult to discover outside their home markets.

Roxder brings them together in one place.

Our goal is to make it easier to discover European products that feel considered, useful and different from mass-produced alternatives. We focus on pieces that bring together quality, design and everyday practicality.

What You Will Find at Roxder

The new Roxder is growing across several carefully selected categories. By bringing independent European design brands together in one place, Roxder makes it easier to discover distinctive products that may otherwise remain known mainly within their home markets.

Natural Skincare and Beauty

Discover European skincare brands creating face, body and haircare products with natural oils, botanical extracts, Nordic ingredients and modern formulations.

The collection includes everyday essentials, targeted skincare, body care, natural haircare and products designed for sensitive or problematic skin.

Brands such as Berrichi, Magrada Organic Cosmetics, Nurme Cosmetics, HOIA homespa and Luuv represent a new generation of European beauty brands combining nature, research and thoughtful production.

Fashion, Shoes and Accessories

Our fashion selection focuses on wearable pieces with individual character.

You will find clothing, jewellery, handmade footwear, backpacks, handbags and accessories from independent designers across Estonia and the wider European region.

From Peachlabel activewear and Aipi boots to handcrafted jewellery and practical urban bags, the collection is designed for customers looking beyond the usual global labels.

Home and Everyday Living

Good design does not need to be reserved for special occasions.

Roxder’s home collection brings together textiles, candles, glassware, fragrances, decorations and practical pieces that can make everyday spaces feel more personal.

Products such as reusable powder candles, natural linen textiles and European-made home accessories offer simple ways to introduce more warmth, texture and character into the home.

Products for Children and Families

Our children’s collection combines playful design with practical thinking.

It includes wooden toys, learning towers, soft play products, furniture, clothing and accessories created to support creativity, independence and everyday family life.

We look for products that children can genuinely use and enjoy, while still fitting naturally into a thoughtfully designed home.

Brands With Stories Worth Discovering

Roxder is not built around a single style or country. It is built around products and brands that have something meaningful behind them.

Some are established names in their local markets. Others are small studios and family businesses that deserve to be discovered internationally.

You might find skincare inspired by plants growing on the Estonian islands, jewellery shaped by Baltic nature, bags handmade in small European workshops or children’s furniture designed to encourage independence.

These stories are part of what makes independent European design special.

As Roxder grows, we will use our journal to introduce the people, materials and ideas behind the products. We will also publish practical guides to help you choose, use and care for them.

More Than 3,000 Products Are Coming

The Roxder collection will continue expanding throughout the coming months.

Rather than adding everything at once, we are introducing new products and brands gradually. This gives us time to organise collections properly, improve product information and make each new addition easier to discover.

Expect new arrivals across:

– European fashion and accessories
– Natural and organic skincare
– Jewellery and handmade gifts
– Home textiles and interior accessories
– Candles and home fragrances
– Children’s clothing, toys and furniture
– Shoes, bags and everyday essentials

Some brands are already available, while many more products are still being prepared.

How We Select Products

A large catalog should not feel like an endless warehouse.

Our aim is to build a broad selection while maintaining a clear point of view. When considering products for Roxder, we look at their design, usefulness, quality and the story behind the brand.

We are especially interested in independent makers, European production, responsible materials and products designed to last beyond a single season.

Not every item needs to be luxurious or handmade. It simply needs to offer something worthwhile.

Welcome to the New Roxder

Roxder is still growing and improving, but the direction is clear. Our aim is to make independent European design brands easier to discover while giving customers a more thoughtful alternative to mass-market shopping.

There are thousands of new products on the way, along with brand introductions, seasonal selections, practical guides and stories from across the European design scene.

Welcome to the new Roxder.

Discover more. Live beautifully.

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